Lance Loken

Being a top-producing REALTOR® takes ambition, determination, and hard work. Nobody can attest to this more than Lance Loken, and in our exclusive interview, he joins Shon Kokoszka to talk about what it takes to become the 2019 #1 large residential real estate team and the #1 Keller Williams team worldwide.

The Loken Group is a team of specialists out of the Keller Williams Platinum office, serves real estate buyers, sellers and investors in all 9 counties in the Greater Houston Area. Houston-based team The Loken Group stands 89 members strong, and is consistently ranked in the top 20 real estate teams in the country by the Wall Street Journal’s Real Trends.

There’s nobody better to interview Lance on what it takes to lead a successful team than Shon Kokoszka. As the former KW MAPS coaching, Shon has worked with thousands of agents and hundreds of teams across the USA, and knows how to drill down into the key elements of the nation’s top real estate teams.

Lance says, “When we first started, we were completely prospecting based. As our organization grew, we became more marketing based. In the fourth quarter last year, we lost $600,000 because our team was accustomed to leads coming in; we were not outbound-prospecting at a high level. When we lost that large dollar amount, it was a wake-up call for us to move back into being a prospect-based business.”