April 22, 2021

Lance Loken

Being a top-producing REALTOR® takes ambition, determination, and hard work. Nobody can attest to this more than Lance Loken, and in our exclusive interview, he joins us to talk about what it takes to become the RealTrends 2019 #1 large residential real estate team and the #1 Keller Williams team worldwide.

The Loken Group is a team of specialists out of the Keller Williams Platinum office, serves real estate buyers, sellers and investors in all 9 counties in the Greater Houston Area. Houston-based team The Loken Group stands 89 members strong, and is consistently ranked in the top 20 real estate teams in the country by the Wall Street Journal’s Real Trends.

Lance Loken, CEO of The Loken Group, and his wife, Karina, founded the company in 2011 and have since grown to become the #1 real estate team in the greater Houston area and in Texas. Before entering real estate, Lance was a C-Level executive for companies like The Wood Group and Francesca’s, experience that aided him in building a successful real estate team. He attributes The Loken Group’s success to the outstanding members of his team – hard workers and experts in their respective fields.

There’s nobody better to interview Lance on what it takes to lead a successful team than Shon Kokoszka. As the former KW MAPS coaching, Shon has worked with thousands of agents and hundreds of teams across the USA, and knows how to drill down into the key elements of the nation’s top real estate teams.

Lance says, “When we first started, we were completely prospecting based. As our organization grew, we became more marketing based. In the fourth quarter last year, we lost $600,000 because our team was accustomed to leads coming in; we were not outbound-prospecting at a high level. When we lost that large dollar amount, it was a wake-up call for us to move back into being a prospect-based business.”

The Loken Group with maintained their #1 spot on the Houston Business Journal’s Top Residential Real Estate Large Teams lists for the fourth year in a row, reporting $687.04 million in sales volume and 2,543 transaction sides in 2020.

“This is our fourth consecutive year to be named #1 in Houston, and our ninth year to be featured on this list,” said Lance Loken, Co-Owner of The Loken Group. “We are so honored to just be featured alongside the very best agents here in Houston.”

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