What’s Your Why?

Let's just say that that there's two 20 story buildings, both exactly the same height, and there's a board that goes from one rooftop to the other rooftop. Now imagine it's five times the width of a normal balance beam. Let's say I'm on the…

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4 Step Formula To Overcoming Objections

4 Steps To Overcoming Objections: Acknowledgement: When you hear an objection, whether it be from a buyer or seller, the first thing you want to do is merely acknowledge the objection. So they say, well, I want a lower commission. Maybe it's a…

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The Psychology Of Selling

So they approach this prospect who's in a positive present mindset. They say, well, wait a minute, you engage me. And guess what you're going to, you're going to have so much, a much better or a positive future. So that's not how changes…

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Why The Same ‘Ol Marketing Approach Doesn’t Work Anymore

The world is saturated in advertisements of every media. Drive down the road and count how many real estate signs and billboards you see. Quite a few, right? It can be hard to make yourself stand out from the crowd. Marketing requires creativity and new…

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Productivity Hack: The 4D Approach

This is very simple, and it's called The 4D Approach. Let's get into it and break down what each of the 4D's are and how you can use them in your business. DITCH IT Ask yourself, is this something that I actually need to do, or can I ditch it? The…

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Increase Lead Conversion

Real estate agents spend a great deal of time and money with marketing strategies designed to get a prospect to call them. Most agents realize that a strong online presence complete with a feed of active properties taking directly from their local MLS…

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The New ABC’s of Selling

Closing is scary, regardless of how you dress up the words. The idea of the hard sell, or forceful close and “kill” tactic is extremely upsetting to both the real estate agent and client. But there is a better way, in my new video from Icon Coaching, “The…

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Understanding Your Core Motivation

Once we grow up, often we stop asking ourselves “why” yet this can be one of the most powerful methods for success in life. My video below encourages you to ask; “What’s Your Why,” and helps you to understand what motivates you to be successful in your…

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Top 3 Buyer Objection Handlers

As a professional real estate agent, it’s important to realize that most buyer objections are really just a hesitation to move forward based on the fear of making the wrong decision. When the buyer is fearful, for whatever reason, they will offer…

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Top 3 Marketing Tips for Real Estate Agents

Put yourself out there. This may seem like the most obvious tip, but it needs to be said. If you want to market your services, then you actually have to put yourself out there. Put your sign in the lawn, pass out business cards, make a website.…

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