Expired Prospecting: Get An Appointment

In this lesson, we’re going to be talking through some introduction scripts as a cold call to an expired listing designed specifically to get you at the appointment. Now let’s recognize and agree that these expired listings, while they may be a little bit jaded. I mean, let’s face it. Their homes probably been on the market for six months and it hasn’t sold. So let’s get into that mindset for a second. Let’s let’s figure out, well, why do you think that their home didn’t sell undoubtedly? They’re thinking that it’s because of their last real estate agent, maybe that agent didn’t market the home aggressively, maybe they didn’t hold open houses or maybe they didn’t even call them for feedback. I’ll promise you. One thing, chances are that agent did not call the expired listing and ask for price reductions either. So this seller mother prime do they’re ready to go. And I’m going to share with you two introductory scripts that are designed to get you to them.

Hi, this is Shon Kokoszka with XYZ Realty. And I’m certain that by now, you know, that your home has shown up as an expired on our multiple listing service platform. And undoubtedly, I was calling to find out when you plan to hire the right agent for the job to sell your home.

And here’s the second option for you to consider.

Hello, This is Shon Kokoszka with XYZ Realty. Thank you for taking my call. Undoubtedly, your home has shown up as an expired and on a multiple listing service. And since I specialize in homes that didn’t sell the first time, I was wondering when I could stop by for just 15 minutes and show you the marketing materials that I use to get houses sold.