The Hidden Goldmine: How to Turn Expired Listings Into Listings That Stick

Tired of cold leads and online tire-kickers?

Start calling the people who actually wanted to sell — expireds.

Most agents avoid them. Rob Daniel didn’t. He listed 4–5 expireds per month for years, and in this webinar, he explains how.

Here’s the breakdown 👇

🔥 Why Expireds Are Gold

These are motivated sellers who:

• Already believed in the value of listing their home

• Took the time and energy to market it

• Still want to move (even if they’re frustrated)

  
  

They’re not a cold lead… they’re a second chance.

🎯 The Goal Is the Appointment — Not the Listing

Rob says it clearly:“Your job isn’t to convince them. It’s to get in front of them.”

He uses this opener every time:

“Hey, I noticed your home came off the market. What’s the plan moving forward?”

This lets them speak. No pressure. No pitch.

✅ How to Position Yourself

Instead of trying to “win the listing” on the first call, Rob simply offers value and clarity:

• “I’m not here to convince you to list.”

• “I’d like to offer you a second opinion—no obligation.”

• “If you already know what you’ll do next, great. But if you’re open to feedback, I can show you what may have gone wrong.”

  
  

The tone is always professional, neutral, and confident.

🕒 Timing Is Everything

Call them as soon as the listing expires. Don’t wait.

Rob’s 7-day cadence:

• Day 1: Call

• Day 3: Text or follow-up message

• Day 5: Drop off a simple CMA

• Day 7: Check-in and offer to meet

  
  

No spam. Just value, value, value.

💡 One Last Line to Remember

“You don’t have to list with me. But if you give me 15 minutes, I’ll show you what your last agent may have missed.”

This is the kind of calm, confident script that gets you the yes.

🎥 Want the full system? Watch the full replay of Rob’s training: