The 90-Day Blueprint to Consistent Closings (Without Burnout or Guesswork)

If you're tired of wondering where your next deal is coming from—or watching other agents win while you hustle without results—this is your wake-up call. In a recent Icon Coaching webinar, Shon Kokoszka laid out a step-by-step 90-day plan that agents are using right now to close more deals, work smarter, and scale without the stress.

Here’s what we pulled from the replay:

🔁 1. Repetition Builds Mastery

Shon kicked off by emphasizing: most agents don’t need more ideas—they need execution and repetition. The first step is to simplify and commit to one solid system for 90 days.

“If you’re switching strategies every week, you’ll never build traction. Stay consistent for 90 days and watch what happens.”

🧱 2. 4 Daily Non-Negotiables

If you only focus on these four actions daily, Shon guarantees results:

• Lead generation

• Lead follow-up

• Roleplay & practice

• Appointments

“You can’t outsource these four things if you want predictable production.”

🧠 3. The ETA Formula

Execution + Time + Accountability = SuccessYou don’t need a fancy CRM or $10K in ads. You need a clear plan, consistent effort, and someone holding you to it.

📅 4. Time Blocking That Works

Shon’s 90-day plan includes a color-coded time-blocking system:

• Green = Revenue-generating

• Blue = Business-building

• Red = Personal/family/non-negotiables

“You want work-life balance? Block your calendar like your income depends on it—because it does.”

👥 5. Surround Yourself with Accountability

No more white-knuckling your goals. Find a coach, join a mastermind, or get a results partner. You’re 80% more likely to hit your goals if you report progress weekly.

📈 6. Track What Matters

How many contacts, appointments, listings, and contracts do you actually need each week to hit your monthly goal? If you can’t answer that, this 90-day blueprint will fix it fast.

🎯 Want the full roadmap?

Watch the full webinar replay and download the workbook Shon shared. Start today—and by the holidays, you’ll be the agent everyone else is chasing.