Unlocking Potential: Why Expired Listings Are Your Key to Success
- shon9458
- Jun 23
- 2 min read
Updated: 5 days ago
If you’re avoiding expired listings, you’re leaving thousands of dollars on the table. By engaging with these listings, realtors can tap into a lucrative market. In this week’s Sales Surge Masterclass, Coach Rob Daniel shares his proven mindset and strategy for dominating the expireds game. He has successfully closed 9 expired listings a month for 8 straight years.
“Expireds already raised their hand. They want to sell. And if you’re a realtor who sells homes... what a match!” —Rob Daniel
Why Expired Listings Are Gold
They already tried to sell.
They’re motivated to move.
They just didn’t have the right strategy (or agent).
Rob emphasizes that June is the second-highest month of the year for expired listings. If you’re not calling these leads, someone else certainly is. And they are getting paid for it.
Rob’s Winning Expireds Formula
Start Your Day with Confidence: Understand that these sellers need you and your expertise.
Lead with Value: Present to them what went wrong with their previous listing and how you plan to rectify it.
Be Consistent: Rob has mastered the scripts, tonality, and handling of objections through over 10,000 hours of practice.
You don’t need magic to succeed. Instead, you will need mastery and the willingness to have more conversations than your competition.
Strategies for Success
Research and Targeting
To conquer the expired listing market, begin by doing thorough research. Identify which homes were previously listed but did not sell. Focus on the properties that are in your local market where you have experience. Understanding the neighborhood and its dynamics will make you a valuable resource for potential sellers.
Building a Connection
Once you've identified potential expired listings, it's crucial to establish a connection. Personalize your outreach efforts. A phone call or a handwritten note can go a long way in showing that you genuinely care about their selling experience. You’re not just another agent; you are a partner in their journey.
Utilizing Technology
Leverage technology to streamline your process. Numerous CRM platforms can help manage your leads and follow-up strategies effectively. Set reminders to reach out consistently to keep yourself on their radar. Consider using email marketing campaigns to share market insights or success stories to keep them engaged.
The Psychology Behind Expired Listings
Understanding the psychology of sellers whose listings expired is essential. They may be feeling discouraged, frustrated, or even embarrassed about their previous experience. Approach them with empathy. Reassure them that not every listing is a reflection of the home’s value; it could have been the marketing strategy or the agent's approach.
Ready to Win with Expireds?
To further elevate your knowledge and skills, consider the following resources:
✅ Watch the full Expireds Masterclass Replay
✅ Get Rob’s free expired listing script
By learning and applying these strategies, you’re not only increasing your chances of success but also providing real value to homeowners ready to sell. As Rob said, when you connect with expireds, you have the potential to create win-win situations for everyone involved.
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