Dream Believer or Dream Buyer? The Real Cost of Success in Today’s Market

In today’s real estate market, only the agents who act with clarity and urgency are thriving. Shon Kokoszka opened this week’s Sales Surge webinar with a sobering stat: 71% of real estate agents haven’t sold a single home in the last 12 months.

The question isn’t whether people want success. Everyone dreams of it. But few are willing to buy it.

“Every dream has a price tag. The real question is: are you willing to pay it?” —Shon Kokoszka

Shon’s core message was this: becoming a dream buyer—not just a dream believer—starts with committing to simple, consistent actions. For most agents, that’s 10 live conversations a day, at least half of which should go deeper than 2 minutes.

Here’s what separates the top 5%:

• They track their efforts religiously: number of calls, meaningful convos, follow-ups.

• They’ve made mindset mastery non-negotiable.

• They don’t wait for motivation. They rely on discipline and daily structure.

ICON Maxim of the Week:

Dream Believer or Dream Buyer? You choose.

Whether your dream is more income, more time, or just not worrying about where your next deal is coming from—it’s possible. But only if you’re willing to pay the price through daily conversations, follow-ups, and self-leadership.

Want the roadmap to results?

Our coaching clients are doubling and even tripling production—in this market—because they’ve made the decision to become dream buyers.

🔗 Watch the replay