THE 12:2 REFERRAL RATIO

How many people are in your database?

Now — how many transactions did it actually produce last year?

If your sphere isn’t generating at least 2 transactions for every 12 people, you don’t have a lead problem.

You have a system problem.

In this live training, Shon Kokoszka breaks down The 12:2 Referral Ratio — a simple communication model that turns your database into a predictable source of 20–40 transactions a year.

This isn’t motivation.

It’s not posting more.

And it’s not buying leads.

It’s math.

You’ll learn what the 12:2 ratio means, why most agents miss it, and how to install the structure that makes referrals consistent.

If you want your database to finally pay you, this is where it starts.